There’s been a lot of buzz in the media regarding how big Facebook is. Unless, you’ve been hiding under a rock, you know how huge Facebook is. We’re talking about over one billion active users. Think about that: one billion active members.
When people log in to Facebook, it’s not just they look at one page and they bounce off. Far from it.
In fact, they spend several minutes on Facebook.
They read a lot of updates and in many cases, they click through the links shared by people they know on Facebook.
This of course translates to a tremendous traffic opportunity. It’s no surprise that when it comes to content consumption, Facebook ranks up there. Indeed, according to traffic estimates, Facebook generates more traffic than search engines.
Depending on what kind of traffic you’re looking for and how you segment that traffic, Facebook is hands down the premiere traffic source.
This is why it’s very important that if you want to drive traffic to your online property, you have to include Facebook traffic into the mix.
Just like with anything else having to do with online traffic generation, There are many ways to do this.
There are actually many types of Facebook traffic.
You can advertise on Facebook. That means you pay for that traffic or you can drag traffic from Facebook for free.
With this blog post, I’m going to teach you how to get free traffic from Facebook groups. Facebook groups are an under appreciated traffic asset on Facebook.
Many people who think about Facebook traffic automatically think about Facebook page traffic or Facebook ad traffic.
That’s all well and good, but if you’re looking for targeted traffic and you’re looking to get your brand in front of eyeballs that are focused on a specific body of information or a specific niche, you would do well no to neglect Facebook group traffic.
Here are the rough steps on how to get traffic from Facebook groups.
Focus on targeted niches
Regardless of what you do online to get traffic, you really have to start all your traffic generation activities with niche targeting.
If you do not target your niche, you are basically wasting your time. I really cannot emphasize that enough.
Too many rookie online promoters screw this up.
This is why they spend a lot of time, effort, and energy in emotional resources on driving otherwise free traffic, but at the end of the day, they can’t convert that traffic. At the end of the day, that traffic is essentially worthless.
You don’t want to be in that position. Instead, you need to focus on the niches that you are targeting. You have to focus on finding traffic for those niches.
The good news is that regardless of the niche that you are covering, there are sure to be pockets of people on Facebook that are already interested in that niche.
This is why Facebook group is so awesome. Facebook groups are basically self-segregating mechanics where people who are interested in particular niches would group themselves to collect or receive information that is specifically tied to that niche.
Folks, it doesn’t get any better than this when it comes to niche targeting.
The best part of it all is that your traffic pull already segregated themselves based on niches.
You only need to go on Facebook and find those targeted groups.
The downside to this is that in many cases, the groups are not segregated in a very neat way. For example, there might be certain groups that are not specifically about the sub-niche that you are targetin but enough people in that group talk about your sub-niche that it’s a good idea for you to join that particular group.
Do you see the issue here? Do you see the problem?
This is what makes a Facebook group targeting particularly challenging. You can’t just look at specifically targeted groups.
Instead, you have to have an open mind regarding a broad definition of the wide collection of interest a particular group caters to.
With this broad framework, you can identify groups that would have enough members that are actually interested in your sub-niche.
Share content to build credibility
Once you join the right groups, the next step is to share content. This may seem pretty straightforward, but it isn’t.
Too many people who don’t know how to use Facebook groups the right way basically think that it’s a license to spam.
They think that the moment they get accepted into the group, they can basically drop any kind of link and get away with it.
Absolutely wrong. That’s not the way to promote to your Facebook groups.
If you joined a specific Facebook group, you need to post specific content to that group. The best way to go about this is to share content to build credibility.
In other words, you’re not going to share content that is not spammy, that doesn’t come with heavy ads, and must actually add value to the lives of the content readers.
If the content that you’re thinking of sharing doesn’t have these qualities, then you have no business sharing that piece of content.
If you are insistent on advertising through that content, you can only advertise through the text links inside the content itself.
Establish authority as a “go to” resource
So how do you get a lot of traffic from Facebook for free using Facebook groups? The best way to do this is to become an authority.
For example, if you’re a real estate broker and you’re trying to generate traffic from all over the planet for your real estate website, you join a specific real estate group and you share content that is highly targeted to people who have questions regarding the type of real estate that you are selling. In other words, you’re pushing yourself as an expert.
You’re pushing yourself as a person that solves their problems. You’re not there to actually sell stuff but to solve the problems.
Do you see the difference?
Your main product is actually your credibility and authority.
Once you establish that high level of trust, then you can sell them on specific real estate projects. That’s how you generate credible Facebook traffic.
What is quality content?
When building your credibility as a “go to source in your niche, the question necessarily turns to what kind of content should you share? What kind of content qualifies as “quality” content?
At the very least quality content must be highly relevant. In other words, if I join a real estate Facebook group, I should not post pictures of cute dogs. It doesn’t fit. It’s not relevant.
There has to be a tight fit between the content I’m sharing and groups that I’ve joined with the focus of those groups.
All groups have a specific niche. All the content that I share must be tightly related to the niche of the groups.
Too many promoters think that if they join 100 groups, they can share the same content with 100 groups.
If this is how you conduct Facebook group marketing, you are basically going to get banned sooner or later. Don’t do it.
At the very least, your content must be highly relevant.
Also, you can’t share the same stuff that everybody is sharing. The content that you are distributing must be rare enough so that it makes people pay attention to your ability to pick a content that they can’t readily get from other people.
Also, it’s really important that the content that you share must be insightful and useful.
This means that it add real value to the lives of the people who took the time, effort, and energy to read the material you share.
Share with your page account
This is extremely important. As much as possible, try to share with your Facebook page account.
You’re actually killing two birds in one stone here.
When people see that a content was shared, they usually look at the person sharing it.
However, if it’s your page account that shared it and they click on the link, they go to your page.
If the content that you shared is highly relevant, useful, and really brings value to the table, chances are good that these people would actually like your page.
This way you win in two ways. First is your drew traffic to your page and second, you converted that traffic by getting that person to like your page.
You page should establish credibility
By sharing content using your page account, you are basically using your page as your calling card.
Your page should have enough information for the viewer to determine whether he or she can trust you.
Your page should have enough information to make it clear to the mind of the viewer that this person is not wasting his or her time by following you. How do you do this?
First, your page should stock quality content. This means content that is very targeted to the niche that you’re focused on.
Second, the content is actually useful, insightful, and actionable. In other words, people can actually take that content and directly benefit from it with very minimal effort.
Third, the content on your page must be rare enough. In other words, the content on your page should not be found on all other pages that cover your niche.
If that’s the kind of page you want, there’s really no incentive for people to like your page.
Why? They can find the same content on all the other pages that cover your niche. Do you see the problem here?
Also, your page must be professional. At the very least, you should invest in a branded cover that is focused on the particular website that you are promoting with your page.
Also, there should be a professional editorial demeanor that people can see based on how you respond to people posting on your wall.
You shouldn’t be rude, you shouldn’t be abusive, nor should you be abrasive.
When all these things are lined up, chances are high that people would like your page and you increase the reach of the niche content you share through Facebook groups.
Once people like your page, you can then send professional content that can lead to your website when you can convert them to list members.
Getting traffic from Facebook groups is all about targeting. However, targeting actually goes much deeper.
At its core, your Facebook group’s marketing efforts must focus on delivering solid quality to the lives of your prospects.